The famous magician Ala Bahma is papering the town with posters advertising his upcoming show. He angers Bugs by repeatedly papering over the entrance to his hollow tree home, then adding insult to injury by hitting Bugs in the face with a blackberry pie when the rabbit complains. Bugs declares war. At the magic show, Bugs decides to give Ala Bahma some unsolicited assistance. After humiliating the magician by pulling himself out of a hat, Bugs disguises himself as a little boy volunteer from the audience, and disrupts the act beyond all recognition. An exploding cigar and pie in the face finish off the unfortunate magician.